SMEs & data analytics: the untapped potential

Businesses sit on a wealth of valuable data, but lean teams often lack the time or expertise to leverage it.

95%1

of SMEs have adopted at least one form of digital tool. However, only 30%2 have adopted and plan to continue adoption of data analytics in the next 12 months.

1. IMDA Singapore Digital Economy (SGDE) Report 2025
2. SBF NBS 2025 – Digitalisation Supplement

37%1

of SMEs agree digital tools have improved their overall business performance through enhanced data analysis and decision-making.

1. SBF NBS 2025 – Digitalisation Supplement

45%1

of SMEs plan to adopt data analytics in the next 12 months — yet 57%1 cite high cost and 27%1 cite that their existing staff are not attuned or inclined to the use of technologies as a barrier to technology adoption.

1. SBF NBS 2025 – Digitalisation Supplement

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